Work-life design is a thing… and today is the day your book begins

Work-Life Design

So, last week, I was singing along to a couple of songs in my morning shower. Contemplating life. One of the songs was “Unwritten” by Natasha Bedingfield. Maybe both of those facts are more than you ever wanted to know about me… but it gave me an idea. I was reminded of a quote I once read in Stephen Covey’s “7 Habits of Highly Effective People”.

First you must learn principles

Learn principles first

If you want to master anything, it helps to first learn principles. When you go deep enough, everything in this world has principles, which underlie specific methods you might use. Once you understand that, you will realise, almost nothing is new. Few things really change I speak with business owners and advertising professionals every day, […]

You get your best ideas in the shower. So do I.

Your Best Ideas

Recently my colleagues designed a sales incentive to attract new clients to advertise on our media network. Our incentive was enough to attract several new clients and encourage existing clients to increase their investment with us.   Rapport was not enough One of my clients, who I had a long-standing relationship with, was a particularly […]

When will you quit being a people pleaser?

Do you keep everyone happy?

You will never keep everyone happy As 2018 began, I began to fall back into the trap of being a people pleaser. I was working full time, starting my side business and an active board member on Dubbo Chamber of Commerce. My fiancĂ© and I got married and we started building our first new house […]

Are you busy?

Culture of busyness and hustle

Are you busy? I recently watched an online video posted by a popular entrepreneur and social media expert, who I will not name. In his video, the social media guru is walking around in his usual hyper state (think a powered bunny, in a battery ad,  full of cocaine). One of his fans asked him the secret […]

Knowing is not enough. We must apply.

Knowing is not enough

Bruce Lee famously once said, “knowing is not enough; we must apply. Willing is not enough; we must do”. You and I live in a time when information is plentiful. Almost anything you want to know or learn is at your fingertips. It is understandable that many people still think we’re in the information age. […]

Less marketing. More impact.

Im marketing, less is more.

Today’s business is faster, more complex and more challenging than before. Consumers are bombarded with marketing messages before dawn and after sunset. In my role as a TV Advertising Executive, I regularly encounter business owners, managers and even marketing professionals who believe that means their brand needs to be everywhere. Marketing is about cutting through […]

How to set priorities and control your time

Learn how to plan and prioritise your workday and you will  be more effective at reaching your goals. I have been able to see first hand what happens when busy people don’t plan or prioritise properly. As a consequence of poor planning many people often miss the results they seek. There are only 24 hours in […]